Wednesday, July 8, 2009

Showcasing the Right Projects?

As I post construction phase images on Facebook of a 9000+ square foot home being built in Tennessee, a question comes to mind. "Is our industry showcasing the size homes that the majority of our customers are interested in seeing?" Not many of us have a budget to build a million dollar home, I certainly do not. However, log home manufacturers in general (Honest Abe included) tend to show off our grand projects, and seldom mention the more modest size homes.

In the most recent August edition of Country's Best Log Home's Floor Plans & Design Guide issue three homes are featured. Country's Best certainly did a good job at showing a good size rage of homes to their readers this month. "Worth the Wait" starting on page 16 is an 8 bedroom, 6.5 bath home. Page 26 starts "Great Escape", a 3 bedroom and 2 bath plan. Finally, "History in the Making" starts on page 34 is a smaller 3 bedroom and 2 bath home. Each of these are beautifully decorated, photographed and certainly worthy of their featured articles.

So, I return to my curiosity. Assuming our readers would like to build a log home in the future, which of these articles are most helpful in planning? Are the larger homes so grand and overwhelming that they seem out of touch? In contrast, do they allow readers to see many more options available bundled into one featured article? Do the more modest size "family" homes seem all the same? Many are built with less unique features and options, so are they less interesting to see and read about?

There's a saying, "People buy what they can see." In housing, especially log homes, that seems to hold true. Honest Abe Log Homes wants to show consumers the houses they are most interested in. We want to be an asset in the planning stages in an effort to earn business. That's why I ask...

Joshua Beasley
Honest Abe Log Homes, Inc.

If you would like to receive information on our log homes, visit: http://www.honestabe.com/info/